Our Pyramid
for succes

The world around your business is
changing fast. To stay competitive in
your dynamic business environment,
you must take difficult strategic,
tactical and operational decisions,
often with imperfect information.
What you need are profound insights
into your playing field to optimize your
competitive position: where should
you play and how do you win?

At Annalise we want you to succeed
at taking the best possible decisions
and grow your business beyond your
ambitions. How? We offer you a
competitive edge with powerful fact-
based Market Intelligence through our
proven 5-step approach.
DATA

1. Listen to the
signals

We help you find your way through the
information overload and bring you clarity
on the world around your business. We
collect the necessary data from various
available sources to build a solid foundation
for answering your unique business
questions.
INFORMATION

2. Connect the dots

We label, structure and combine the data
into rich pieces of information about the
dynamic environment your business
operates in.
KNOWLEGDE

3. Identify valuable
trends and
developments

We combine fact-based analysis with a
journalist-like approach and understanding
to uncover the story behind the data.
INTELLIGENCE

4. Interpret the
impact on your
business in the
short and long term

So what? What is the actual impact of these
validated insights on your company's
growth? That is the crucial question about
any knowledge we gain. Answering this
question transforms mere knowledge into
valuable Market Intelligence. We assess the
current and future impact of the external
trends and developments on your business,
and your business only.
ACTIONABLE STRATEGY

5. Advise tailor-
made actionable
strategies for long
term success

We bridge the gap between knowledge and
strategy with our powerful and validated
Market Intelligence. We give you actionable
strategic advice, which enables you to
optimize your competitive position,
determine where to play and how to win in
the short and long term.

WHAT MEANS
MARKET INTELLIGENCE
FOR US?

Our definition of Market Intelligence

Market Intelligence is essential to take strategic, tactical and operation decisions. Which developments in the market offer opportunities and which are a threat? What is the strategic intent of your competitor? Is your proposition distinctive and relevant?

Market Intelligence answers these questions and more. It helps you to optimize your competitive position and determine where to play and how to win. By doing this, you can make real impact on your future business and build the business of your ambitions.

Our playing field

Annalise offers insight into your external environment on which you can base well-timed business development decisions. We combine market, competitor and customer insights into powerful Market Intelligence that supports you to achieve your business development goals.

Curious what
Annalise can
do for you?

Business development is about
determining the most promising
growth direction for your company in
time. Annalise gives direction to the
growth of your organization through
various services.
CONTACT

Accelerate growth

Where should you look for your next growth opportunity?
Who are your most valuable customers now? Who will be
your most valuable customers in the future? And how do
you stay ahead of your competitors to win the competition
for market share and new markets? Your growth is our
priority. Annalise assesses where you are today in your
dynamic business environment and provides you with
actionable plans to streamline your growth strategy and
deliver your growth ambitions.

Want to talk?
CONTACT

Strategic focus

Extend your products? Expand your markets? Change your
business model? Or increase capacity? The strategic
options are endless. But moving in all directions at once,
will leave your organization spread too thin. When you aim
to maximize your impact, nothing beats strategic clarity
and focus. With our market and competitor insights,
Annalise supports you to find your strategic focus and
make the best use of your unique capabilities and
resources, while minimizing chaos, complexity and risk.

Want to talk?
CONTACT

Innovate

Is it time for your business to innovate? Which customer
needs are currently unmet or underserved? How large is
this market? How much of this market can you realistically
capture? Who should you partner with to go beyond your
current abilities and make your innovation a success? How
should you adapt your business model? Innovation begins
with intuition, but is fueled by Market Intelligence. Annalise
helps you to back up your instincts or prove them wrong, so
that you can confidently embark on your innovation journey
and take the decisions that will unlock new value for all.

Want to talk?
CONTACT

Enter new markets

Should you expand your markets? Which new markets are
attractive for your business today and in the future? Can
you enter these markets based on your current skills or is it
wise to find a partner? Which (new) competition will you
face? If you are looking to expand your horizons, Annalise can
provide you with verified insights into market
attractiveness, your competitive position and potential
stakeholders to outsmart the competition and win the
battle for market share.

Want to talk?
CONTACT

Market
Intelligence
Academy

Are you looking for ways to consistently organize your own
Market Intelligence process? With over 30 years of
experience working with leading companies, Annalise can
rightfully call itself the Market Intelligence expert. And now
we want to share our knowledge with you. We help you gain
a better understanding of Market Intelligence, its various
components and how to implement a comprehensible
Market Intelligence process in your company.

Want to talk?
CONTACT

Market insights

Do you need customized market insights to take better-
informed decisions? We are here to uncover and explain the
issues and trends affecting the markets that matter to you.
Our team of dedicated experts monitors emerging
customer trends, new technologies, economic and policy
developments at a local or global level to help you
understand and apply market insights to your business.

Want to talk?
CONTACT

Mergers
& Acquisitions
Strategy

Are you considering transforming your business through
M&A? Annalise can help you determine if your strategic
objectives can be achieved through purchasing or divesting
products, service lines, technology or supply chains, as well
as entering or exiting particular markets. We analyze
market opportunities, evaluate various market evolution
scenarios, and identify potential targets or buyers and their
value drivers. All customized to fit your specific needs and
reach your ambitions.

Want to talk?

WHY WORK WITH US?

Why work with us?

Annalise supports you in building and growing the successful companies of
tomorrow. With our unique Annalise approach, we enable our clients to make
the best strategic decisions.

OUR SECRET?

Our secret ingredients

The Market Intelligence expert

With over 30 years of experience, Annalise is the expert research and consultancy firm in Market Intelligence. With our focused and fact-based approach, we provide superior insights in your external environment that help you determine and achieve your strategic goals.

Our team of highly qualified experts

We are a team of highly qualified experts. Our consultants combine superb analytical skills with resourcefulness and a healthy dose of pragmatism. They will challenge your strategic intuition and deliver actionable results that suit your unique business.

Unique tailor-made approach

No business, industry or challenge is the same. We will tailor our unique blend of fact-based analysis tools and journalistic investigation methods to answer your specific strategic, tactical and operational questions.

Dedication to your long-term success

At Annalise we want you to succeed in the long term. We are as committed to your business as you are. We are fast and flexible when it comes to answering your questions, and your questions only. Therefore, our clients choose Annalise repeatedly.

Apetito
Aviko
Consumentenbond
EOC
Essent
FrieslandCampina
Heijmans
ICS
JDE
Keter
Ministerie-van-Financien
Nuon
Philips
Rabobank
Randstad
Segezha
Staples
VGN
Victrex
Westland
Bunge Loders Croklaan
Fox-IT

Meet our team

Sander
Notenboom

Managing Director

It’s our ambition to further optimize the business development strategy and competitive advantages of our customers by using profound and fact-based insights of their external environment translated into actionable and successful strategy.

MAIL

Harro
Koot

Partner

Dedicated to grow your business. My passion lies in putting Market Intelligence into practice. Let’s connect to find out how we can support you in actionable strategy and business development.

MAIL

Rob
Lindner

Consultant

As a person driven by a natural curiosity who wishes to fully understand the world, it is my goal to provide our clients with the best Market Intelligence insights for their strategic questions.

MAIL

Omed
Babak

Consultant

With analytical skills and creative thinking, we can connect the dots quickly for dynamic markets. The aim is to provide key external market insights and identify growth potential for our clients. Your success is our goal.

MAIL

Yenti
Ikele

Consultant

“When one understands everything one will never learn anything.”
What I enjoy most is using my eagerness to learn to gain in-depth market insights to answer our clients’ complex challenges.

MAIL

Rico
Nijst

Consultant

Using the right research methods to come up with a tailor-made strategic advice; that is my goal.
Every project is like putting together a new puzzle in which research and creativity come together and that variety and depth make me enthusiastic every day.

MAIL

Kiki
Liu

China Expert

Driven by both technology and business, I have established solid working experiences in business development and market strategies. I assist my customers to identity their growth strategy and achieve their target in a fact-based manner.

MAIL

Career Perspective

Join Us

Do you have what it takes?

Do you have what it takes to become a member of our highly qualified team of Market Intelligence experts?

Annalise likes to meet ambitious and enthusiastic people who can strengthen our team. We regularly have interest in finding new team members at different levels of expertise.

What do we have to offer?

It goes without saying that you will be well-rewarded at Annalise, with plenty of room for entrepreneurship. But above all, we offer you an inspiring work environment with lots of variety, challenging assignments and room for personal development.

A career that fits like a glove

Our people are our strength. That is why Annalise encourages you to develop your unique talents and interests. Supported by our mentors and team members, you advance your skills and talents in practice.
At Annalise you are the captain of your own career. A talent for business development? Advising customers with nifty Market Intelligence? Or rather dig deeper and develop new Annalise methods to serve our clients even better? Annalise has the job for you!

careerpath

Vacancies

Consultant Market Intelligence (in Dutch language only)

Employer Branding (in Dutch language only)

Send us your application

We are always curious to meet ambitious, skilled and enthusiastic people who can strengthen our team. Contact us via mail@annalise.nl or give us a call at 030 214 8303.

Our definition of Market Intelligence

Our playing field

Why work with us?